Suppliers supply data to a single source and Big Hammer Data services distributes the data to a network of retailers distributors and media sites. Below is a list of ways that single sourced data is used throughout the network.
- Feed retailer & distributor websites for ecommerce
- Use product data for MDM's or PIM's
- Manage meta tags for search engines
- Utilize product finders for merchants to source products
- Engage customers on media sites to generate qualified leads
- Create print advertising to generate interest
- Quickly download product data for internal company use
- Easily download product data for other retailers
- Obtain logistics data for shipping containers or planning trucks
- Generate print catalogs to support product sales
- Implement Guided selling applications for sales
- Utilize Visual selling applications for sales
- Support POS Systems for retailers & distributors
- Gain insight and analytics about how people interact with product content
- Begin early product introduction to expand the product life
- Capture product end of life sales through closeout websites
- Control data and branding to present a consistent message
- Minimize product updates through single source data management
- Ensure accurate product information across all channels through single source data management
- Digital asset server for digital asset and image storage
- Share product data with co-ops and their member websites
How it Works
Suppliers collect, aggregate and publish product content to multiple channels. This product data can be published to retailers and distributors,
to media sites and can be formatted for use with guided and visual selling solutions. In addition to distributing data in the data network,
data can also be formatted for use outside of the network. Subscribers can choose one or more of the data, advertising and selling solutions in
the data network to help manage content efficiently, market products effectively and improve quality and profitability.
Companies benefit from data, selling and advertising solutions in the data network. Powered by Big Hammer Data Services, this solution incorporates progressive data quality reporting that provides continual checks during the data entry process to reduce data errors and increase accuracy. Big Hammer ensures that data quality is part of the entire process. Quality is not a single step; it is progressive. This improves top and bottom line performance.
