In today's competitive sales environment, accurate and timely product data is the key competitive advantage to
successfully setting your products apart from the competition. In an effort to enrich and increase our product data and drive both online and offline sales, we are kicking off an initiative to collect Marketing and GDSN (logistics) product data.
successfully setting your products apart from the competition. In an effort to enrich and increase our product data and drive both online and offline sales, we are kicking off an initiative to collect Marketing and GDSN (logistics) product data.
Ferguson is excited to announce its partnership with Big Hammer and the launch of the Data Collection Program, an initiative that our suppliers can utilize to exchange marketing product content and logistical data in a way that is seamless and error-free. The Data Collection Program is designed to benefit Ferguson and our suppliers.
With your enrollment and entry of your product content in Big Hammer's data pools, you will immediately see benefits through:
- Visibility of your products in Ferguson Online - our transactional website/work site for industry professionals
- Increased speed of new product introduction
- Reduction in the disparate data requests from Ferguson for print catalogs and other promotional activities
- Increased opportunities to have your product included in Ferguson's other selling tools - both online and in the store
- Increased awareness and accountability though product content collection, tracking and reporting
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Supplier Benefits
Big Hammer Data